Superior Decorating, a division of Pro Towels, announced a new partnership with retail apparel brands Textisle and Fairweather Johnson — formerly titled Superior ONE. With this partnership, Superior ONE will now offer single purchase order, printed apparel orders on two premium apparel options from Textisle, and one 100% recycled apparel piece from Fairweather Johnson, all at an affordable price with fast turn times.
Known for deep inventory and high level of service, Superior Decorating’s strategic partnership with Textisle pairs high-end decoration with the highest quality print-ready apparel available. In addition, the Fairweather Johnson option provides a level of sustainability that is never-before-seen in the industry. Overall, Superior ONE is excited to provide a one-stop printed apparel solution from a tenured contract decorator known for both reliability and quality.
“This partnership with Superior ONE is very exciting for the Textisle brand,” said Aaron Moreno, vice president of operations for Textisle. “This provides a new market and channel of distribution for our product. Superior ONE’s decorating abilities combined with our proprietary finishing is a total win-win.”
“Fairweather Johnson is the first 100% recycled apparel brand in the U.S.,” said John Rusk, president and founder of Fairweather Johnson. “We offer more Ethan just a so-called ‘sustainable’ piece in a line. Our partnership with Superior ONE gets our sustainable brand and products in the hands of corporate, promotional, and decorated apparel buyers that are in need of very much in-demand, recycled apparel options.”
The three Superior ONE debut styles are available for immediate purchase with additional options dropping in early Q4 2023.
“We are so pumped!” Keith Lofton, vice president of sales at Superior Decorating, said. “This is a project that has been in the works for quite a while now. It’s taken three years to find an apparel partner we trust, a quality product that’s been developed specifically for printing, and a team that matches the level of service we provide. Superior couldn’t be more thrilled to have found what we were looking for with Textisles. They have similar goals and value the partnership just as much as we do. Their shirts matched, matched with our decorating, brings something truly unique to the table for our distributor partners, and the ease of one P.O. ordering? It’ the chef’s kiss. We can’t wait for you to see, touch, and fall in love with these products.”
Source: Pro Towels
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